Movies, music, and games top a new list from Nielsen of the content types that consumers are most willing to pay for online. The data, which comes from a survey of 27,000 consumers across 52 countries, also indicates that content created online – like blogs, podcasts, and video
– are least likely to attract consumer’s dollars.
At face value, the findings might seem like good news for old media companies that are increasingly eying paywalls as a source of salvation, as consumers did indicate more of a willingness to pay for online newspapers, magazines and radio than their user-generated counterparts. Seeing how college students consume mass media like movies and games would favor them to lead the charge on paying for these amenities. You can see all of the findings in this chart:
via: Mashable, The Nielsen Company










